DEAN ALEXANDER
PROFESSIONAL
PROFILE

DIGITAL MARKETING, STRATEGY & ADVANCED SEM ACCOUNT MANAGEMENT

Chief Corporate Officer & Founding Partner

Director Platform Management APAC

Alexander Vale Digital Marketing Agency

May 2016 – Present

Google Award Winning Digital Account Manager
Highly Experienced Strategy & Marketing Executive (Specialising in Digital Search)
Co-Developer • SEMCast® Platform

 
  • Channel Partner Acquisition & Management
  • SME & Group HVA Acquisition
  • SME & Group HVA & Key account management
  • Advanced Google campaign planning & strategy
  • Front end digital layout, design & marketing
  • Management and development of new digital platforms & deliverables
  • Pre market product set client trials
  • Implementation & market delivery of new product sets
  • Achieving projected company EBITDA & target profitability increases
  • Company reputation management
  • Sales Team Management (where required)
  • Development and training of senior digital marketing specialists
  • Ownership of HVC complaint & resolution processes

Responsible for maintaining & increasing key client sales & profitability through full service digital marketing management, thus, driving organisations exponential growth.

CERTIFICATIONS

AWARDS & MEDIA

Google – Race To Singapore F1
Grand Prix – Winner

Google EMEA & APAC
Google hosted event at the 2015 Singapore F1 Grand Prix, awarded to 17 of the top Google Account managers from around the world, selected from leading global Google re sellers.

Click Icon For Articles & Full Media Releases

PROJECTS

SEMCast Digital Marketing Platform

Specialising in search marketing, Alexander Vales premier platform, SEMCast, was released to the NZ market mid 2016, with this, our vision was realised, delivery of a truly unique, total solution, digital search marketing platform. SEMCast incorporates the very best in global search marketing innovation, and, most important to Alexander Vale founders Steve & Dean, the offering is made ethically, transparently with the SEMCast platform being easy to understand and accessible to all NZ businesses.

SEMCast is tailored specifically for NZ digital search environments, built to provide quantifiable returns. One man bands through to multi branch, multi nationals, every client, no matter how big or small, has access to the full SEMCast platform, regardless of budget.

COMPANY PROFILE

Alexander Vale Digital Agency

Following years working within the digital marketing sector & being privy to the inner workings of the providers, Alexander Vale’s co-founders Steve Vale & Dean Alexander were granted extensive in-depth knowledge into the NZ & Australian digital marketing industries. Gaining invaluable insights into companies & their clients, incentives driving the tactics employed by sales teams, proficiency of delivery staff and core motivations behind the ethics being displayed by C-Level management, including that of a ‘Google premier partner’… it was apparent & abundantly clear to Steve & Dean that something needed to change!

Following two decades of digital marketing development, hours of trial, hundreds of errors & countless setbacks Alexander Vale Digital Marketing Agency (backed by sheer blind determination) was launched.

CONNECT

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